April has joined St. James's Place as part of the 2021 Academy career change program in regulated financial planning. 

With a young family herself, she has developed a passion for making sure her clients are fully prepared for any eventualities life may put their way. She loves to really get to know her clients through regular face to face meetings and reviews; seeing them realise their goals and aspirations and learning to understand their unique financial challenges. April believes that building trusted, long lasting relationships with clients is the underpin to giving financial advice that is tailored to each individual. 

By providing a holistic service, April’s clients benefit from having one adviser comprehensively managing all aspects of their financial planning, both in terms of their personal needs and also of their business needs where this is a requirement. 

She feels confident in the wealth of knowledge available as a result of the expertise on offer from St. James's Place and is proactive with self-development to ensure her advice is relevant and compliant in the ever changing financial services environment.